Toy Reviews

The Best Toys of 2018- What are your kids going to be begging for this year?

The predicted ‘Top Toys’ of 2018 were revealed yesterday (23/1/18) at The Toy Fair, Olympia. The British Toy & Hobby Association (BTHA) announced the winners of The Toy Fairs’s Hero Toys, a prestigious new award for market -leading toys. The list of ‘must-have’ toys include products from playmobil, Hasbro, Spin Master and TOMY.

Many of the toys are due to be released later this year, so don’t expect to find them in the shops just yet!

Hero Toys of 2018

Nerf N-Strike Elite Surgefire Blaster- RRP £25.99


Glove A Bubble- RRP £3.99

Soft’N Slo Squishies™- RRP £4.99/£9.99


Poppycock- RRP £25.00

Rubik’s Cube 500 piece Jigsaw Puzzle- RRP £15.95

Charlie and the Chocolate Factory Hand Puppet and Finger Puppet Set- RRP £24.99


Marshall’s 6v Fightin’ Fire Truck- RRP £139.99

Jetson Electric Jet Skates- RRP £399.99

Botley ™ the Coding Robot Activity Set- RRP £79.00


AugmentifyIt® SPACE Augmented Reality Quiz Game- RRP £9.99

Twist Slime- RRP £1.99


Playmobil 9227 Wedding Limo- RRP £29.99


Talk and Sing Nella – RRP £22.99


Strictly Come Dancing- The Board Game- RRP £29.99

Meccano Ferrari F1 – RRP £39.99

Love Island The Game – RRP £10.00


Sylvanian Families Grand Department Store Gift Set – RRP £119.99

Of Dragons, Fairies and Wizards Wands – RRP £59.99

Hot Wheels DRX Monster X-Terrain Drone – RRP £49.99

Ben 10 Omni Launcher Battle Figures – RRP 19.99

My Teddy Bear Pooh 10″ – RRP £12.99

Mind Designer – RRP £49.99

Max Mindpower – RRP £39.99


Sensory Balance Beams – RRP £167.99-£480

Soccerborg- RRP £59.99

And that’s it! 25 of the top toys for 2018, as chosen by The British Toy & Hobby Association. What toy on the list do you think your children (or big kids) would love to find under the Christmas tree in 2018? Let me know in the comments!


Hazel Newhouse

Hazel is a mum to 3 daughters and a son, she lives in Bedfordshire with her husband, kids and pets. Hazel has written for various publications, and regularly works alongside popular parenting and gardening brands.

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  1. Wow some exciting toys to look out for I love the look of the skates and my daughter would love the Paw Patrol fire truck!

  2. Wow – the toys these days are pretty impressive! I saw the Jet Skates on This Morning and they look a lot of fun 🙂

  3. Keri Jones says:

    The Ben10 Omni Launcher Battle Figures. He loves everything Ben10!

  4. Wow there are some great toys in there. Mine love slime which is fine by me as it is so cheap!!

  5. David says:

    Max Mindpower – what a great idea not to mention cute bear!

  6. Some great toys here, although I’m surprised that Love Island is a children’s game!? My little one would probably appreciate the slime!

  7. Woweeee! Thats some list and we’d haven’t seen many of those toys advertised yet – ow we know what to look out for!

  8. I am gutted I didn;t get to go to Toy Fair this year as I was ill, but saw the glove bubbles on This Morning and they look fab

  9. Electric skates….wow! Some fab toys and I want to use the glove bubble!

  10. Wow there are some incredbile toys here. I know full well my daughter would love the glove bubble and the PAW Patrol ride on. I really wanted to go to the toy fair list year. It always looks like so much fun. x

  11. Although he’s 28, my brother would love that rubix cube puzzle! And I actually really like the sound of Poppycock too – and I’m 30 haha! x

  12. These toys look really great! I have a cat and this will come in handy.

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