observations

The ‘Removed-Off-Air’ 2013 Easter Bunny Aldi Advert

As some of you who follow my blog closely know that I have done a few product reviews in the past for Aldi, and I have always liked and respected Aldi, So I must admit I am a bit baffled about the new Easter advert being removed from air, as of noon today (14. March 2013). I had not even seen the advert on TV, but found it on Youtube and had to watch it via there.

Aldi UK posted on their Facebook page earlier:

”Thank you to everyone for their comments and feedback about our Chocolate Bunny TV advert.

Our Like Brands adverts are always meant to be light-hearted and humorous, and we support all endeavours to protect animal welfare.

We love hearing from you and value your feedback. We never intended to cause any offence, and after listening to your thoughts and feelings, we will be removing the advert from air. It will not be broadcast again after noon tomorrow.

Thanks again for posting and sharing your views. We’ll take your opinions on board when planning our future adverts.”

Personally, I can not quite see what the uproar was about. I am also not quite sure what the complaints made were. I must be missing something here surely!?

Here is the advert…. Enjoy!  and let me know what YOU think 🙂

Hazel Newhouse

Hazel is a mum to 3 daughters and a son, she lives in Bedfordshire with her husband, kids and pets. Hazel has written for various publications, and regularly works alongside popular parenting and gardening brands.

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4 Comments

  1. Claire says:

    I have no idea why anyone would complain or what there actually is to complain about. It’s left me confused! Really am bemused lol. I think it’s brilliant

  2. Rachael Newton says:

    Can’t see a problem with it!!?? The bunny looks healthy, not being mis handled. I think some people Just like to complain! I wonder if there have been any complaints about the Sheeba advert, or the one with the dancing shetland, lol x

  3. lisa says:

    it is a light hearted ad but i think ppl were just concerned that because it had a live rabbit in it little kids wuld want one for easter and not look after their rabbit long term or at all remember a bunny isnt just for easter!!

  4. MARIE JACKSON says:

    Hi,this is my little girl girl,not been biased but i too wondered why it was taken off,i kept up to date on all the news feed & it seemed more were for than against the advert,i have 2 little girls who like most kids ask for all sorts,yes some based on what they see on tv but as a responcable parent that hasn’t got time for a pet & know nothing of rabbits,i said no,people get pets on a whim regardless of an advert,i seen the advert been filmed,there was so many bunnies there that day & any 1 bunny only handled once with the owners & vet on site in a very spacious,quiet country house,alot who were against it didn’t have kids & until you are a parent,you can’t fully understand how a parents mind works when it comes to our children,yes some are iresponcable but most of us can & do say no,i saw a child advertising chocolate & that’s all my 2 ever want for easter just like toys for Christmas,x

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