I though I should write a little post praising the wonderful work that folks at Lansinoh do.
Lansinoh have been known for the last 25 years for developing an innovative range of breastfeeding products. As natural as breastfeeding is, some mothers do need help. Lansinoh support mothers through their breastfeeding journeys, and keep us all up to date with the latest information.
Back in April Lansinoh ran a hugely succesful campaign called 2amMums.
The campaign was aimed at breastfeeding mothers that needed a little advice and reassurance at, yup you guessed it! 2 AM! Now, that time of morning seems a little silly for getting advice right? Turns out its not. Its a time that 1000 mums told Lansinoh is the most difficult time of the day (or should I say night) for breastfeeding. Midwife Jo Gould was available for questioning via the Lansinoh website, Facebook and Twitter pages during the campaign (w/c April 22nd 2013) and had a fantastic response.
Overall, it was an amzingly successful campaign to help breastfeeding mothers and to help them feel confident enough to support other mums that may be having a hard time.
Even though the 2amMums campaign is no longer live, the page is still online available for all to see. It has some fantastic information on it, including a great visual guide an even an animation to look at! you can find those here.
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