Bit of Fun

Heinz #CanSong Advert Banned

Occasionally something pretty epic gets banned. One past Easter I covered the news story that an Aldi advert was banned, and now it seems that Heinz have fallen short to the Watchdog ruling finger.

Fingers that won’t be tapping out the catchy Heinz beans tap tap tap song.

Apparently, the can song is dangerous. OK, I get it. Someone might slice a finger tapping away on their empty can. Heinz have now issued a suggestion that you should add some tape to the empty can to save ones digits from a slice and dice issue.

There were 3 complaints to the Advertising Standards Authority that the advert could encourage unsafe practice and 6 people complained that it could lead to dangerous behaviour that children could copy. Have we gone too far as a nation? Can we no longer bash a tin can around for fun? The ASA have advised that Heinz remove the ad from TV stating that “We told Heinz to ensure that future ads did not condone or encourage behaviour that prejudiced health and safety, including behaviour that could be dangerous for children to emulate, for example by featuring open tin cans being used to play music.”

Can you do the #cansong? Have you injured yourself doing the #cansong? Do you think it’s all a bit stupid? Banning the advert I mean, not the epic tune itself. Let me know in the comments below.

Hazel Newhouse

Hazel is a mum to 3 daughters and a son, she lives in Bedfordshire with her husband, kids and pets. Hazel has written for various publications, and regularly works alongside popular parenting and gardening brands.

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1 Comment

  1. I think it was rather silly that it was banned. As long as you keep a close eye on your kids, they won’t get harmed, right? I thought it was a great advert. Oh well.

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