Back in February we visited The Baby Show at London’s Excel. I was heavily pregnant and we were spotting for super bargains for our new baby. Fast forward to 3 months later and we were back visiting The Baby Show, but this time in Birmingham and with baby Ivy. We were still looking for bargains, and this show certainly delivered the goods.
The NEC is a superb arena that houses some very famous shows, such as Crufts and Gardeners World Live. We were welcomed into the show by some lovely staff and some gorgeous Cosatto buggies on show, as the Front of House sponsor. The buzz in the arena was high, and the sheer size of the event was clear. Hundreds of brands exhibiting were proudly giving demonstrations and talking to parents-to-be through huge choices of products. It was soon clear that The Baby Show really did have everything that you would ever need, or ever need to know about welcoming a new life all under one roof. From Buggies to baby carriers, bottles to breast pumps, each brand had well trained and knowledgeable staff discussing your buying options and answering any question that you may have.
The buggy giants Quinny, Maxi Cosi, iCandy, Britax and UppaBaby were all demonstrating their huge ranges of prams and buggies for parents to try and even take for a test run around the show. iCandy were revealing their new Designer Collection for the very first time at the show. As a celebration of the 5th anniversary of their iconic Peach pushchair, they were revealing the 2 new pushchairs from the new designer collection: The Black and The Classic. Both pushchairs are newly designed with new features, beautiful style and are proudly manufactured from the most quality of materials. Both of the new pushchairs are available to buy from August 2015 but pre-orders were being taken at The Baby Show for eager parents to be the first to get their hands on the stunning new prams.
Tommee Tippee were once again hosting the superb feeding areas. There were lots of different flavoured food pouches to try for free, including free spoons and bibs and there were food heating and preparation apparatus free to use. A private breastfeeding area was also available for those mums who needed a little peace and quiet to put their feet up and breastfeed their babies in comfort and out of the public eye, should they feel more comfortable to do so. There was lots of seating space, and each table had the amazing Stokke highchairs for the kids to eat their lunch in style and comfort.
Aldi Mamia were supplying the nappy changing room. You didn’t even need to bring nappies and wipes with you as these were supplied by Mamia, giving you more room in your changing bags to put all of your shopping and free samples! The changing area was clean, with sanitary nappy bins, Stokke changing tables and plenty of sinks to wash your hands in.
The main stage had a huge host of excellent speakers and demonstrations throughout the day. The British Red Cross were demonstrating life-saving infant first aid (they were also teaching classes on their own stage all day during The Baby Show.) Author Sarah Beeson MBE was discussing her new book Happy Baby, Happy Family and was very interesting to listen to, I could have sat and listened all day to her wonderful information. Sarah was also available to meet and chat to, and even get a copy of her book signed.
With so many amazing and too-good-to-miss offers to be taken advantage of at The Baby Show, Emmas Diary had a wonderful role with the drop off and collect point. You could drop off your shopping at any point during the show, to empty your hands and simply ‘drive-thru’ and collect your goods on your way home after the event. For an extra fee, you could even have your shopping delivered to your own home! Perfect for those traveling to the show via public transport of those with smaller cars.
Tommee Tippee kept kids busy with their #TTBigAdventure play space, the theme this time was ‘space’, and their were lots of activities to keep kids busy while mums and dads chat about the all new Tommee Tippee cup range, perfect prep machine and sterilisers. This year Tommee Tippee were also proud to work alongside Arla Big Milk, with lots of yummy tasters and bottles for parents to try. Big Milk is the all new fresh, 100% British whole cow’s milk enriched with nutrients that your growing children aged 1 to 5 years need to be healthy and happy. Naturally rich in calcium Big Milk also offers Vitamins D and A and Iron added into the milk, offering a convenient way for kids to meet their nutritional requirements for these essential vitamins, all supported and created by top dieticians and nutritionists.
There were fun and games to be had over at the Count The Kicks stand, including a tombola with some superb prizes up for grabs… better still, everyone was a winner! Count The Kicks are a superb chairy empowering mums-to-be with knowledge and confidence, helping to reduce the still birth and miscarriage rate amongst unborn babies. The famous Kick Counters were also on sale at a special show price of £2 (RRP £3.50), and are a must-have for every expectant mum, to help keep track monitioring your baby’s movements.
At the Heart FM Pamper Zone, mums (and dads) could treat themselves to a lush makeover, while listening to some feel-good tunes. Huggies and staff from Little Folks Day Nursery were offering a helping hand with the shows’ crèche. The crèche was FREE(!) full of amazing toys and activities and let parents do the shopping, child free. Just perfect!
Joie and Made For Mums were demonstrating their wide range of lightweight pushchairs in the Central Café, so you could take a break, while still checking out the cool buggies! Joie were presenting the all new i-AnchorSafe system featuring the new i-Size compatible car seat, the i-Anchor. The i-AnchorSafe System has been thoroughly tested and has certified side impact protection and offers rear facing travel for children aged from Birth to 4 years. Rear facing car seats are by far the safest way for young children to travel, offering much more protection during a crash than forward facing car seats. The expert team on hand were answering all your questions to do with the new i-Size regulations and car seat safety.
Mothercare had a huge pop-up store and were also offering an expert bra-fitting service, for mums-to-be and new mums alike. Getting a well-fitted bra is essential during pregnancy and those breastfeeding months post-birth. Your breasts change a lot during pregnancy and getting a proper supportive and comfortable bra is something that cannot be ignored, so popping by the Mothercare show store was a must for all the expectant mums. Mothercare were also hosting a fun maternity, baby & toddler fashion show on the main stage throughout the weekend.
Whether you are planning on attending The Baby Show to pick up a few last minute buys for baby or if you plan on attending to buy everything you would ever need all in one day, the event certainly catered to your buying needs. With so many free samples (From MAM, Lansinoh, Nutrimum to name a few) be sure to take a buggy with a big basket or make use of the Shop & Drop service from Emmas Diary because you will be surprised at how much you end up carrying. I also recommend using a light weight buggy for the show if you can as there are a lot of people to weave in and out of, and space really is tight.
Once again, I have been thoroughly impressed by all at The Baby Show and I cannot recommend attending one of the events enough. The next shows are at London’s Olympia 23rd – 25th of October 2015, London ExCel 19th– 21st of February 2016 and Birmingham NEC 13th – 15th of May 2016. Tickets are available through the show’s website and if you book now there is a 40% discount from the door price (£20). Children under 12 go FREE and show guide is included with each ticket.
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